All Star Weekend
The all Star weekend was held in Ottawa last weekend and had a lot of hype and disappointment leading up to it. First off there was the Tim Thomas incident where he refused President Obamas invitation to the White House. There was also Ovechkin who refused to play because of being suspended by the league on a controversial hit.
Now getting down to it is the All Star game that great of an event to market ? Are there many opportunities for companies to show off their brands? Well this guy thinks so. How can people not watch the all star game Hockey is pretty much in our Canadian blood, and with your favorite players playing with their rivals it always ends with a good showing.
but what makes such a great experience for fans to tune into watch the event and for people to pay premium for seats? It takes people like Ovechkin, Patrick Kane, Zdeno Chara, Corey Perry these are the types of players that people watch not just because of their skill but because of their love for the game, if you think back to Rome and about the Gladiators it wasn't about fight or who won..well sometimes but it was more about getting the crowd involved, theres a saying that if you win over the crowd you will win the game. This is what those players do they engage the crowd and give them a show whether it be Kane and his superman pass, Perry with his mini stick, or Chara with his record slap shot. The fans go there for a show.
The NHL must realize that by keeping out players like Ovechkin who play hard and get the crowd excited and evolved they will lose views and money during All Star Weekend.
What are your thoughts and comments.
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